Don’t Get Played by a “Finfluencer”: Why Your Tax Pro Should Be Your First Call

In an era where financial advice is just a scroll away, many individuals, especially from younger generations, are turning to social media platforms like TikTok, Instagram, and YouTube for guidance on managing their finances. While these platforms offer a seemingly endless supply of content, the old adage of “don’t believe everything you read on the internet” definitely holds true in the world of finance.

Social media's appeal lies in its accessibility and the relatable, casual tone of its creators. But there’s a catch: not all “finfluencers” are qualified, or even honest. According to a recent Fast Company piece, some social media personalities are less about education and more about exploitation. 

“Some bad actors see dollar signs in a vulnerable audience,” the article warns, especially when it comes to pushing risky investment strategies or get-rich-quick tax hacks.

A study by WallStreetZen backs this up, showing that 63% of stock-related videos on TikTok are misleading. Despite this, these videos often rack up millions of views and shares—illustrating how easily misinformation spreads under the guise of helpful advice. 

The California Department of Financial Protection and Innovation (DFPI) has issued its own warning, noting that many creators “earn commissions on the products they push” and are not obligated to prioritize consumer financial well-being. 

One recent case involved a viral TikTok trend encouraging young workers to change their W-4 withholding to “exempt” in order to boost their take-home pay. A number of users were hit with unexpected tax bills after taking the advice at face value. One young woman featured in a Yahoo Finance story said she now owes nearly $5,000 to the IRS and admitted she didn’t even know the difference between withholding and tax liability until it was too late.

These situations prove why it’s so critical to verify any tax or financial “hack” with a certified professional.

While social media can serve as an introduction to financial topics, real strategy should always come from licensed tax professionals, CPAs, or financial advisors. These experts are trained to understand your personal situation and can build a long-term plan that won’t land you in legal hot water.

Brad Clark, an investment advisor, told Bankrate, “A lot of social media advice is designed to evoke fear or greed. That’s a red flag right away.” He adds that trusting random advice on TikTok can lead people to gamble with their financial futures. 

Spotting the Red Flags

When you come across financial advice on social media, take a moment to step back and evaluate:

• Does the creator offer proof of credentials?
  
  
• Are they selling a product or service that benefits them directly?
  
  
• Do they claim guaranteed returns or “secret” tax loopholes?
  
  
• Are they discouraging you from speaking with a licensed professional?

If any of these apply, it’s best to scroll on and seek advice from a trusted source.

We don’t just file forms. We serve as your financial safeguard year-round. At this office, we know the rules, stay on top of the latest updates, and help you avoid costly mistakes. Most importantly, we act in your best interest, not for clicks, likes, or affiliate commissions.

When questions come up, don’t turn to social media for advice. Contact this office. Your future self will thank you.